Saltblock Hospitality
Tampa, FL
Crafting a Premier Hospitality Brand
From concept project, to one of Tampa’s most premier hospitality groups.
SaltBlock Hospitality
The
Challenge
As a new offering to the market, Saltblock needed visibility among Tampa’s elite and high-end brand assets to attract the clientele who would appreciate their curated offerings.
SaltBlock Hospitality
Our
Strategy
Knowing that to reach their desired target audience, the brand would need to develop a high-impact message strategy, we first focused on establishing clear message positioning. We set out to establish a brand narrative that would frame customers as the hero of the Saltblock story and later inform all supporting materials created hereafter.
Services Used
Reaching Our Audience
Client interview research showed that one of the primary motivators for Saltblock event hosts was status gain. We discovered Saltblock relieved the external pressure people feel to top past events, because of the reliable and elevated execution style they provide for guests. Once we reached the root of the problem Saltblock solves, we were ready for build out.
01
Messaging
Brand Narrative, Message Strategy, Brand Positioning, Copywriting, Voice Development, Brand Message Guide
02
Branding
Brand and Logo Development, Creative Direction, Strategy, Positioning, and Architecture, Product collateral, Brand Guidelines
03
Creative Support
Website Design and Development, Email Campaigns, Photography, Copywriting, Graphic Design, SEO Implementation
04
Online Reach
Social Media Strategy and Management, Email Marketing, Audience Insights + Data, Content Planning, Inbound marketing, SEO Monitoring
The Build Out
Designed for
Growth
Social Media
Marketing Materials
Photography
